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Is Lord Sugar really suitable for his new job or is it spin ?

26th May 2016
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Alan , Lord Sugar has been chosen for a big job, although he won't be started at the apprentice level and is no doubt acting pro bono. 

There is no doubting that the man is successful and has "oodles to share and give to business " in terms of advice and inspiration, the kind of success story I love to read about.

But I do wonder if his style of communication and hammering home the message will resonate well with the intended audience as he is brash and hard at times, which doesn't bother me , but in this touchy feely politically correct era in which we regrettably find ourselves, will it alientate the punters ?

Is his style suited to everybody and can he connect with those small business owners who will never be like him and lack what it takes to get beyone being a one man band ? To push certain types beyond their comfort zone is usually a disservice and ends in tears eventually as they drown in the choppy waters beyond the safety of the beach. Is this something he can identify with ?

We wait and see whether he is called into the board room - one thing is for sure , if the task fails he cannot pin it on somebody else 

 

Replies (4)

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By JCresswellTax
26th May 2016 14:14

You don't say what the big job is? So I have to google it to make sense of your article? No thanks!

Thanks (2)
Replying to JCresswellTax:
Norman Younger
By Norman Younger
26th May 2016 15:32

And here I am thinking he is a household name .....

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Replying to JCresswellTax:
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By Duhamel
27th May 2016 16:11

I often read something, think of a comment and then find JCreswell has beated me to it. What job??

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Replying to Duhamel:
Norman Younger
By Norman Younger
27th May 2016 17:54

Enterprise Tsar , whatever that is . I thought Tsars had been replaced by Oligargs - times and fashions change

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