A couple of days ago I heard a radio report that many Olympic events are not as oversubscribed as we were led to believe they were, culminating in free tickets being given away like confetti. It got me thinking as to why it should be if there has been so much hype and what with the torch being paraded the length and breadth of the kingdom.
The answer may be that because of the hype people are switched off. It is bordering on the type of fervour one finds in a communist regime in the lead up to the president's birthday.You are force fed the message and cannot avoid the propaganda. I have not got the slightest interest in the event and did not bother to turn out to the torch relay which was within 1/4 mile of my house. I am waiting for the thought police to issue me a fixed penalty notice.
No doubt it is a side effect of the 24 hour media onslaught that we face , but it is high time that the great and the good stop expecting us to share their enthusiasm for every signle project or sporting event. the best way to encourage a following is to do it well and without cheating or corruption. The market will do the rest