Here's a conundrum for the stratgy wonks and CFOs at the high street banks. Somebody with a big presence, a loyal customer base and a very strong brand has parked their tanks on your lawn. One option is to meet force with force , including sellign of their products in your outlets. Will RBS and its fellow banks start flogging socks and pants in their branches ? Hmmm, I am unsure if they have enough floor space for a full range , although a lengthy queue is a captive audience and surely there's more to be done than advertising loans nobody can afford , rip-off mortgages and pensions that are duff.
If you were the Financial Direcotr of a bank how would you maximise the return on floor space in a bank to compete with the new challenge that is slicing your cake ever thinner ?