Safeway is back - if all else fails then rebrand
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At least Safeway is in my living memory - we went there from sixth form.
Some bank or other (I forget which) seems to be bringing back a brand I haven't heard of - Williams & Glynns?
EDIT - wonder, (with apologies) if these were Scottish?
If it flops it will not reflect so badly on the Morrisons brand. If it succeeds it can be sold easily. Some brands have been brought back successfully from the past where they have no 'baggage'