I read an article in last week's Economist about inflation in women's clothing sizes .The manufacturers get away with it because it is not a recognised measure per se but an indication of other meaurements. To boot , the customer feels better that she can fit into what she thinks a a smaller size (or at least not gone up a size) . Just imagine if the accountancy profession could devise a similar means of measuring performance. Instant flattering of the figures that nobody notices and everybody willingly accepts because it suits them. I have a sense of deja vu
You can fool all of the people some of the time...
10th Apr 2012