“Scaremongering”, “Unnecessary”, “Trivial”
We didn’t expect a round of applause when we started blogging and emailing accountancy firms about the new EU Cookie Law. After all, which practice likes to be told that they need to spend on something which won’t give them any rewards? Particularly when the advice comes from a marketing business!
As expected some have already complied, some are taking action and some are still adopting a ‘wait and see’ approach (although it’s not quite clear what exactly they are waiting for!).
However, beyond this, there were a number of surprising responses: we were ‘scaremongering’, the law was ‘unnecessary’ and the cookie legislation ‘trivial’.
Hold on a minute… Did we hear that right? Law = trivial?
From the keyboards of an accountant who work for a firm which, we assume, helps clients comply with ‘trivial’ legal requirements like tax returns and audits? Who probably also gives financial compliance advice to clients.
So, is it that some laws more important than others? Should we ‘part comply’ when it comes to our accounts too? The EU ePrivacy Directive is both passed and enforceable legislation, not advice or hearsay.
Let’s Look at the Evidence
Here is just a quick name check of sites we’ve visited in the last few days who have complied with the new legislation: BBC (all sites), Amazon, Autotrader, BT, eBay, The Telegraph… in fact, we have not found any ‘large’ website which hasn’t complied.
Perhaps they are all concerned they will be made an example of? But surely, with the legal support they have access to, then one or more would have been willing to challenge it? If they thought they had a defendable case.
Even if there may be some kind of means of escaping compliance or even punishment if caught, there is a separate issue: is it really worth it?
For the sake of what amounts to a small cost, surely it is worth just getting it done. It’s unlikely that there will be any substantial change to this legislation for the foreseeable future, so if, as is likely, all sites are going to have this done then why not now?
It seems that many are not afraid of the cookie monster, but let us reassure you, the cookie monster is real, not optional and here to stay.
The deadline passed on the 26th May: so your website is either compliant or not.