Here at PracticeWEB towers, we’re delighted to be getting some really warm responses to our Benchmarking Report. The recently released report was created from the responses to our questionnaire to discover how accountancy firms create, use and measure their websites.
The feedback reflects the landmark nature of the report with indepth analysis into the activity of the accountancy firms across the UK. With respondents from 268 firms of all shapes, sizes and specialisms the report is the first chance the industry has had to reflect upon the massive changes inflicted by the internet age.
Steve Pipe – Leading accountancy strategist says:
“Extremely well written and extremely useful. Many of the insights in this report will be of huge value to innovative practitioners. For example, the evidence that webinars are the best way of getting a return on investment from content marketing will be a real wake-up call for many firms”.
In his forward to the report, Mark Lee comments:
“The results reflect a wide range of activity and of views as to the value of each form of online engagement.”
Mark Lloydbottom, Practice Management Expert commented:
“Quite possibly the most complete and indepth study of the UK accounting industry’s approach to their relationships with clients, prospects and referrals via online channels. The balance between hard data, powerful analysis, alongside attitudes and personal reflections gives this comprehensive view a practical, insightful and intensely useful edge. Every firm in the country, regardless of size, should read this report. And then read it again.”
Ben Heald, CEO of Sift is also pleased with the results:
"If you're serious about promoting your firm, this report has got to be worth investigating. Nowhere else will you get such an in-depth analysis of what UK accountancy practices are doing to market themselves to clients and prospects using the current range of web, search and social media tools and services. Of course online is only one element of the overall marketing mix, but gone are the days when an accountant can ignore the digital world."