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Podcast: The future of pricing

22nd Sep 2016
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For reasons that should be obvious, the way accountants value their services - and charge for them - has generated a fair amount of controversy over the years. Indeed, there was a time when the subject almost caused fellow accountants to come to blows at one of AccountingWEB's conferences. 

While the traditional time-based billing model is still prevalent throughout the profession, technology has played a part in moving some firms towards the value pricing/billing model advocated by pricing gurus such as Ron Baker and Mark Wickersham.

Both Ron and Mark joined AccountingWEB to discuss where they see the market at the moment and in the future, along with our global editor John Stokdyk, who offered his perspective on the pricing conundrum.

To listen to the podcast click on the player above or visit our Soundcloud page. You can now subscribe to this podcast via iTunes, aCast, Soundcloud or your own podcast app.

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