Marketing Feedback for iXBRL Service Provider

Posted by maxxy PM | on Thu, 04/08/2011 - 12:29 1423 2 comments | report

Hi everyone

I am after some marketing feedback for a service provider who provides iXBRL tagging as a service to accountants.

A large part of their uptake has been from accountants who have clients provide financial information to them in excel or word formats where they would prefer to use iXBRL tagging rather than an accounts production system which requires import/inputting financial information.

I won't say who the company is as this thread is not to promote their services but rather ask for some advice and feedback on what kind of marketing messages would appeal to you the most, and what messages you think would be low value if you were in the market for this kind of service.

I am trying to get a handle on what is most important and valuable at this stage and the types of questions people may have.

If there were any concerns with using this kind of service, what would those concerns be?

Thanks so much for your help everyone :)

Regards

Maxine

Comments

I may be wrong

ShirleyM | Thu, 04/08/2011 - 16:25 | Permalink

But I think you are asking the wrong people. This is more likely to appeal to non-accountants, ie. people and companies who prepare their own accounts/tax.

I imagine all but the very smallest of practices will be able to prepare their own.

Confused

Rob Newton | Wed, 10/08/2011 - 16:47 | Permalink

Clients may provide us with information on Excel or Word but as accountants our job is to disect these in order to produce meaningful accounts that comply with UK GAAP and IFRS.

I reckon 98% of accountants will use their own tagging system for XRBL reporting (that comes from their software providor) due to the time consuming nature of setting clients up in the first place let alone the double checking of duplicating your work.

To out-source this process in my mind would defeat the object!!

We can convert data from clients into .xml format and then use it for our respective accounts production software.

So why use yourselves? The whole methodology is strange, and I am confused as to what you are trying to achieve.

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Marketing Feedback for iXBRL Service Provider

I may be wrong

Confused

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