Do you use your professional body logo on your website?
I have been wondering over the past few weeks how people feel about using their professional body logo on their websites as a marketing tool.
This has come about following some discussions I have had with people recently who say that they don't bother and don't feel that customers pay too much attention to stuff like that.
I find that really surprising.
Surely it's all part of the service offering, part of your brand, what you stand for etc.
And if you do use it on your website where do you put it? On your home page? on your about us? In the bottom left/right hand corners?
Any thoughts or views to share on this?
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