Have you heard of "Lookism" - you might since we tend to follow American trends.
According to experts being good looking is a definite advantage in getting a job or promotion, and ugly people are discriminated against.
"Lookism", it is claimed, is the new racism, and should be banished from civilised societies. It is currently the subject of several court actions in America, and some experts say similar cases should be considered here too.
Economist Daniel Hamermesh argues that ugliness is no different from race or a disability, and suggests unattractive people deserve legal protection saying, "My research shows being good-looking helps you earn more money, find a higher-earning spouse and even get better deals on mortgages".
Do you, do we all, subconciously discriminate on the basis of looks?
If you were interviewing for a new member of staff and had two candidates identical in every other way would you employ the one with film start looks rather than the overweight one with a face that could stop a clock ?