Originally we registered the 1 thanks
Originally we registered the name 'Solara' as we were moving from South Africa and wanted at least something to remind us of sunnier climes. As it happened it became irrelevant as we joined a franchise network so we traded with the franchise name anyway.
When we regained our independence we didn't want either of the words Tax or Accountancy in the name as that seemed to limit what we were offering to the basic compliance services. After literally weeks of throwing names around my younger son said "Why not just use a three letter acronym" so we became TLA Business Services.
Does what it says on the tin 1 thanks
My firm provides expert witness evidence in criminal proceedings, so we are Accounting Evidence Ltd.
David
Name choice
I am in the business of naming businesses and the spread of choices is interesting.
Those who go for a narrow geogrphical locale aren't thinking of growth when they name their business but it is something that should be taken into account. The second most important factor is to have a name that is easily recalled and attracts attention.
Follow a (Rock) Star
I followed advice given by David Lee Roth in his 1986 compilation video.
http://www.youtube.com/watch?v=f2t8w1dNgOo
His production team was called The Fabulous Picasso Brothers because "....Picasso suggests fine art and 'brothers' makes it sound more like pizza delivery...."
Worked for me.
I spent a long time thinking about this 1 thanks
I wanted a name that would have a local connotation of you were local, but didn't seem too parochial if you were talking to someone elsewhere in the UK. Took a while to think of something!