Marketing for 2012

The post starts with "So".

It looks as if the tone is supposed to be conversational, maybe that's why it starts with so.

Why would that make it start with "So"? I would only start a conversational sentence with "So" if what I was saying was a consequence of what had been said before. Otherwise it is wrong.

Didn't say that it was right but some people speak and write in that manner.

Has anyone yet started marketing in 2012, or are most of us still submerged under last minute self assessment tax returns to process?

Hi Maxxy

I think the responses to your question about accountants' marketing plans for 2012, speak for themselves!

I have found that speaking to accountants (with one thankful exception!) during January is pretty much a waste of time. It seems to me that there must be a point during December and January when accountants wonder about generating new business from February 1 onwards ...

Karen

we are designing adverts for taxi seats about our tax return services, leaflets, a new styling for our 25th anniversary and are investing in a lot of online advertising like google ad words

Just looked at the email flyer for Mercia Tax app that for £300 p.a. looked very reasonable as a marketing tool. Unfortunately, the flyer doesn't make clear that this is for the Apple app only and the Android app may be nigh same again. This means set up costs approching a grand (if you take advantage of the special offer and £600 p.a. costs. And Mercia have a habit of repeating set-up charges annually. Back to the drawing board and annual tax cards I think.