Marketing & branding: Is the name right?
When I first raised the idea of iXV last year on AccountingWEB, there was a muted response from members. From the material presented so far, have we formulated the proposition in a way that makes sense to you?
There is still some simmering resentment about everything to do with iXBRL, so one of our objectives with this project will be to get accountants to see that they can use the electronic tagging system to their advantage too. What do you think are the most compelling benefits that the system could deliver, and how would you suggest we communicate them to accountants and iXV partners?
Finally - and this is a somewhat touchy subject - have we got the name right? What do you think of iXV as a brand, or do we need to attach something more to explain what the service actually does? Can you think of any other names that would really reach out and grab people’s attention?