Double entry marketing

Posted by Bob Harper PM | on Mon, 29/11/2010 - 09:51  679  1 comment | report

For some time I have thought that marketing is a lot like accounting. There are underlying principles, proven methods and shared attitudes, like prudence! Yes, good marketing is about being prudent!

The marketing of a practice should be key asset and the amount of money needed to grow profit will be less if there are no marketing liabilities such as poor customer service, weak branding and poor systems/processes.

Any accountants interested in giving me some feedback on this report please contact me, I am keen to make sure my debits and credits make sense!

Bob Harper

Portfolio Marketing

 

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First transactions

Bob Harper | Wed, 01/12/2010 - 15:02 | Permalink

I had a few email/twitter exchanges and came up with three transactions:

Marketing - Dr Positioning Cr bank  - because you need to cover up the liability by spending more than you need to

Sales - Dr Value Cr Sales Pressure  - because the weaker your proposition the harder you need to work in sales.

Pricing - Dr Experience Cr Cash  - because money is left on the table

Bob Harper

Portfolio marketing

 

 

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