Fun stuff on Accountant Websites

I've visited a lot of accountant's websites today and am surprised at the number that I come across that have "fun stuff" on them such as games, quiz questions, jokes etc.

Not sure what I think about this to be honest. Perhaps I am just being a miserable old fogey but why would anyone want to re-direct their hard earned traffic to somewhere off their site that means they are unlikely to convert into an enquiry?

Is it a quest to show personality and that accountants have a sense of humour?

What are other peoples thoughts about this?  Does anyone have any view on how games and fun stuff on websites works well for them? Does anyone have any split test results to share?

Regards

Maxine

 

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