Marketing for Plumbers Amnesty... anyone doing it? | AccountingWEB

Marketing for Plumbers Amnesty... anyone doing it?


With reference to I just wondered whether this had prompted anyone to undertake marketing specifically to this industry to build awareness and offer help?



Ralphq41's picture


Ralphq41 | | Permalink

Hi Max,

It depends on the type of client you want to attract.
I think we would be remiss if we didn't advise our own clients.  As a local firm we feel this may be an opportunity to target potential new clients and we will be sending letters out to those plumbers/heating engineers within the area.  However whether we get much work from this is anyone's guess.  The key to this will be the follow up.



Bob Harper's picture

It should do

Bob Harper | | Permalink

This is the type of real-time opportunity accountants can use to build better relationships with existing clients and bring new business in.

For example, I have developed a report Dangers of a Tax Investigation and firms can use this to develop a campiagn. The process is:

  • Send out a mailer offering the report (maybe not a letter)
  • Develop a follow up script offering a packaged service (e.g. Financial Systems Review)
  • Deliver the review and build value and sign up new business

One bookkeeper I work with used this to develop a 20 minute presentation at a networking event and it worked really well.

Good luck.

Bob Harper

Portfolio Marketing



maxxy's picture


maxxy | | Permalink

Totally agree it depends what types of clients you want to attract :)

Plumbing & Heating Engineers can vary quite a bit by size and structure of organisation so follow ups will probably be better at different times - for example smaller firms or one-man-bands have a better follow up rate if called early evening 5.30-7.30pm, probably with messages left on voicemails and answering machines too. Larger firms OK to follow up daytime.  Also, fax can work well too! 

I just thought I would raise this on here as I always think it is good to look for opportunities to demonstrate understanding of peoples industry.

Good luck everyone 

-- Twitter:@maxinemaxxy

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