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Ha Ha
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Wed, 01/09/2010 - 10:19 |
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Hi Toni
That's funny :)
I'm obviously aware of our local lovely GH Roundabout but wanted to start this thread as I have come across quite a lot of sponsoring a roundabout marketing literature lately (perhaps I have just managed to get myself onto a list somewhere)
I would imagine that it does well in terms of overall brand awareness but understand it is one of those difficult-to-measure activies.
Thanks for replying :)
Max
Amusing Question
This question amuses me Maxine, which I appreciate may sound strange!
As you are local to me you have probably already seen our "contribution" to the community. The cost of which is not negligible.
On a regular basis this P&L charge is raised at partners meetings as its ROI is so difficult to measure. It creates strong, differing views across the partnership and I often conclude that the amount of time spent debating it actually costing more than the sponsorship.
...and here I am typing about it too! :)