"Above the fold" | AccountingWEB

"Above the fold"

Maybe it's my imagination or a poor memory.
On the old site there was plenty of changing content 'above the fold' - ie - I could see a number of new items had been posted both on the main home page and on the home page of each section as soon as I landed on the site or that home page.

Now I can only find out if there is new content by scrolling down 'below the fold' to see if there is new content. And it feels as though I have to do this on every section/page.

It's not a big issue as I'm a regular and committed user so I do it. I'm told though that new visitors to websites rarely see material 'below the fold' unless there is a compelling message that grabs their attention and encourages them to scroll down. For the rest of us it's an added frustration rather than a benefit.

I'm unclear as to the advantage we, the users and contributors, have gained by this move to a new style layout.


Gina Dyer's picture

Above the fold

Gina Dyer | | Permalink

Hi Mark,

I'm not quite sure I follow what you mean. Items are sorted on the page by date, so the newest item will always appear at the top of the list. The homepage will always display the latest items sorted by date and time (newest first), ditto all the other sections.

Am I missing something?


bookmarklee's picture

Sorry if i wasn't clear

bookmarklee | | Permalink

I'm referring to the material above the list of posts/items.
Best example is the In Practice home page. I can't see any of the changing/new items until I scroll down. Previously I could see latest headlines as soon as I arrived at the page in question.

As i said - I persist and scroll down. I hope everyone else does too. I guess regulars do but wonder if newer visitors will do so. I'm told it's a turn off for web users.


Gina Dyer's picture

Oh I see what you mean

Gina Dyer | | Permalink

I think I see what you mean, you're talking about the intro text on the page. Yes, this is something we've been discussing in house recently. I will check back and see what the latest is on this.

for those of us who print things out occassionally

carnmores | | Permalink

the new way is vastly superior - as i said before the shock of the new

Gina Dyer's picture

Just to let you know

Gina Dyer | | Permalink

We have reduced the intro text on each page so that hopefully you won't have to scroll down quite as much. We can't remove it altogether because it's important for SEO but we have cut it down so that it doesn't take up quite so much of the top half of the page.

RogerNeale's picture

No need to scroll

RogerNeale | | Permalink

Am I correct in my understanding that you are considering the option to put new posts at the top of the page?

There would be little need for scrolling down to the bottom if that were the case.

Gina Dyer's picture


Gina Dyer | | Permalink

It is being discussed in house. I think I put this on our list as I was of the same mind as you initially, but now I am getting used to it...it does kind of make sense as you can now read the conversation in a linear fashion and see how it develops, rather than just seeing the most recent post.

I completely understand your point of view though and it is being looked at. I will let you know when I hear more on this.

Jon Stow's picture

I prefer the comments in chronological order from the top

Jon Stow | | Permalink

but it should not be beyond the wit of your website developers to give the user the choice of order. This facility is available for example on the Ecademy blogs page http://www.ecademy.com/module.php?mod=blog&op=liste
(you need to be logged in).

RogerNeale's picture


RogerNeale | | Permalink

Now THAT is interesting Jon, maybe something for the developers to think about and it would enable everyone to have it as they want it.

Would that be a precedent, allowing the options to please everybody all of the time ?? :-)

PS, The clock is still wrong, I posted this at 21:58 BST

their time is

geoffwolf | | Permalink


SEO versus appearance?

Paul_S | | Permalink

Gina, your comment Just to let you know rather begs the question "Is SEO more important than usability?"

But to echo Mark (the original poster)... Simply reading this group, too much space is taken up with the box containing the name and details of the group, requiring a scroll down to see any content. I'm not sure such a large My Profile area is needed either - I'd be quite happy to have a couple of links there to take me to that level of detail.

Gina Dyer's picture

Hi Paul

Gina Dyer | | Permalink

I wouldn't say it was more important but we have to find a balance.

If it's not SEO friendly, then we don't get the hits, and therefore we don't get the advertising, and without that we can't provide the service to our users. On the other hand, if it's not user friendly then we won't have any users, which clearly we don't want either! We have to tread the line carefully and try to do the best we can.

We are always listening to member feedback and revising the site, so hopefully we will be able to improve based on what you've all been saying.

Thanks for the feedback.

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