Flexibility: key to the business case

In an opinion article published elsewhere on AccountingWEB, I argued that those who emphasise the Cloud's potential cost savings are missing the point. What they should be talking about is flexibility. Here's a short digest:

Cost has been argued as the major driver for businesses to move away from traditional on-premises software and consider web-based applications. However, when it comes to selecting accounting applications, cost is one of the selection criteria, but other considerations, such functionality, ease-of-integration, ease-of-use and resilience, are also critical .

We can all agree that web-based applications offer cost savings bu removing the need for upfront capital expenditure on software and the hardware to run it, as well as ongoing maintenance contracts and upgrade costs. But web-based applications offer more than that - the opportunity to streamline their accounting, have access to wider range of functionality and offer greater flexibility to staff.

Anything that can be done in the finance system in the office can now be done at home or on the road, or anywhere that there’s an internet connection – in some cases even using an internet-enabled mobile device. This flexibility is one of the most compelling reasons for the adoption of web-based applications. It means downtime through travel (even commuting) can be reduced, and the finance team can work with colleagues even when they’re away from the office.

For accountants in practice too, using web-based applications means that they can work more efficiently, collaborating with clients and working through data without even having to leave their office – even a daily 30-minute journey each way to a client’s site equates to around 30 lost working days over a year.

Research that Aqilla conducted in association at ICAEW IT faculty workshops in May and June bears this out: three quarters (76%) of respondents see the flexibility of web-based applications as a key benefit, with more than half impressed by the ability to share information more effectively across the whole business. Less than one third (30%) considered value for money as a reason to consider the web-based approach.

There are those people who are sceptical about using web-based applications, but the research also shows that 82% of UK finance professionals already use some sort of web-based applications in the workplace, with 41% using online business banking and more than a third (34%) using HMRC’s online returns function .

What other experiences and evidence can members of this group bring forward to support or contradict this argument? Stimulated by HMRC's increasing emphasis on web-based interactions, I think the take-up of web-based applications is set to grow dramatically in 2010.

Comments
Paul Scholes's picture

Seconded

Paul Scholes | | Permalink

I'm a month or so into encouraging clients to shift away from desk bound accounting to an online system (Iris OpenBooks ie FreeAgent).  Even though there is the traditional "need to find the time to look at/convert" it's been great to experience clients' enthusiasm for anything to do with accounting (in fact I think it's a first in over 25 years!).

They have had years of frustration and confusion trying to use over complex software (Sage etc) or inadequate/flakey spreadsheets and can immediately see the benefits of simplified and easy to use/access online solutions.

The key is in the "simplified", ie because it's online it can't have hundreds of bells & whistles, it can just be good old fashioned bookkeeping.  The other benefit for us & users in general is that there are lots of options within the system (estimating, time sheets, payroll, job costing), and in which one they opt for, ie there are now quite a few players; as if a brand new market.

With these benefits the £s are not a primary concern for either us (the buyers) or our clients, in fact, in several cases, I am likely to suffer 100% of the cost as it will improve the relationship and valuable work I can do for them.

Adrian Pearson's picture

It's new software, that's the key

Adrian Pearson | | Permalink

Speaking from my own experience of implementing Xero in my practice, I have to say that neither cost nor flexibility were the initial attractions.

I loved Xero when I saw it because it was new software, a fresh design with a forward-thinking approach to the age-old requirement for accounting software.  I would probably have still signed-up even if it was an on-premise product.

Yes, the benefits from working in a new way with clients and the remote working flexibility you mention were major factors in sealing the deal, but the real draw was the product itself.

This is a point often overlooked in these debates in my view.  The Cloud/Saas products are, by the very nature of the technology they use, new and unhindered by legacy code from decades ago.  They therefore tend to be more innovative and more modern in their look and feel.

As for cost, I find many people I talk to see Cloud software as expensive when compared to something they can pay for once only, rather than every month forever.  They usual already have the server infrastructure in the office anyway.

Cloud/Saas services are newer, so they are better (putting tin hat on now).

Adrian Pearson
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DuaneJAckson's picture

There is no "key"

DuaneJAckson | | Permalink

Different benefits will be the driver for different potential customers. There is no single magic bullet or key.

Whether you're selling a SaaS product or a washing machine, you need to ask questions to find out which of the benefits in your arsenal is the one to use for that potential customer. 

Concentrating on one thing - whether that be cost, flexibility, simplicity, etc - is shortsighted. 

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