Marketing - printed or online?

I've just set up and am looking at the different options available to market the business, given limited funds with which to do it.

I've spoken to a marketing/printing agency who can design and print some marketing materials for me.

I also have a website and am wondering whether the money would be better spent getting help optimising the website or paying for google adwords.

I will also do all the free stuff like yell.com, thomson local and social media stuff like fb, linked in and maybe twitter.

Does anyone have any experience of this and where the money would be better spent? I cant afford to do printed materials and promote my website.

I'd appreciate your thoughts. I know nothing about this field!

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Group: Start up practice group
A place to discuss all aspects of starting up your own accountancy practice