Entrepreneur Rachel Elnaugh has called on women to boycott the businesses run by Theo Paphitis, her former fellow panellist on Dragons' Den, after he said females' brains "turn to mush" during pregnancy.Elnaugh, who appeared in the first two series of the popular BBC TV business reality show, hit out at Paphitis following his comments in an article in the Telegraph.
The boss of brands including Ryman, La Senza and Contessa as well as Red Letter Days, run by Elnaugh before it went into administration in 2005, told the newspaper that people who think 50% of all jobs should go to women are "barking mad".
Referring to the highly-paid women who run many of his companies, he added: "They go and get themselves bloody pregnant and I say 'right: for three months before you even give birth, you're going to be useless, your brain will turn to mush."
Writing in her blog, Elnaugh criticised Paphitis saying he was "totally out of touch with what is actually going on in the world of business and enterprise".
Women make 70% of all purchasing decisions, she claimed, and many are boycotting "'Alpha' establishment brands" and doing business with firms which "trade collaboratively, with ethics and respect".
She called on females to turn their backs on Paphitis' companies in protest at the "outrageously outdated and sexist remarks".
Number of comments: 4
AccountingWEB.co.uk 20-Jun-2008
Categories: News
Times read: 3380
Dan Martin
Editor, BusinessZone.co.uk