Marketing and PR used to be low on the agenda for accountants, but increasing competition for work means practices are now looking for new and innovative ways to promote their services. Alex Hoye of Latitude explains the essentials of digital marketing and how accountants can use it to their competitive advantage.
One of the most persistent problems in advertising is that you just don’t know what you’re getting for your money, and many accountants are put off by the traditional ‘spray-and-pray’ approach.
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