Too many organisations are rushing into social networking without considering the risks or return on investment, warned IT analyst Gartner.
With more than 60% of Fortune 1000 companies planning to establish their own online communities by 2010, IT research organisation Gartner warned that many will be wasting their money and eroding customer value through unplanned initiatives, reports To read the rest of the article you'll need to log in below If you've forgotten your details click here for a reminder. If you haven't got an account, it's free to set up and only takes a minute,
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