Sage Line 50 and Instant Accounts widening lead over competition
ICAEW survey shows increased usage and recommendation levels for Sage Line 50 and Instant Accounts among accountants in business
May 2006. A new survey has revealed that Sage's business management software has further increased its popularity amongst businesses. According to an ICAEW report into financial software in the business market, the overall use of Sage Line 50 has increased from 28% to 36% since 2004, reinforcing its place as market leader for accounting software.
Moreover both Sage Line 50 and Sage Instant Accounts lead the competition in terms of overall satisfaction and are the software most likely to be recommended - 100% of respondents who use Sage Instant Accounts and 93% of Sage Line 50 users stated that they were likely to recommend the product to others. No other product received a 100% recommendation rating.
Sage Line 50 is not only the most popular financial software overall but also the most widely used software amongst micro, small and medium sized businesses, with its usage as high as 39% in the micro market. Usage of Sage Line 50 has also increased in the medium sized market from 10% to 16%.
Whilst Sage Line 50 and Sage Instant Accounts surge ahead - in terms of usage and recommendation levels respectively - the usage and satisfaction levels of some competitive products has decreased since 2004. In addition to Line 50's success the use of Sage Line 500 has also increased, moving up to second place in terms of usage in the large business sector.
Paul Stobart, CEO, Sage (UK) Limited, comments, 'This report is unambiguous. The customer focused strategy that we have dedicated ourselves to for the past two years is now returning real value: not just to our customers but to Sage as a business which continues to invest heavily on our customers behalf in product and service development, technical support and customer services. We are noticeably furthering the gap between ourselves and the competition who, as can be read in the independent survey, are falling behind our leading positions in a number of areas. What really pleases me though is the fact that our customers are willing to recommend Sage to others. After all, customer recommendation is the best evidence that we are doing things right for them and as long as we continue to do this we will be in good shape for future growth.'
Extract from ICAEW Consultation and Research Centre Report "IT In Business - a review of the market for financial and business software." May 2006
About Sage (UK) Limited:
Headquartered in Newcastle upon Tyne, Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading international supplier of business management software and services designed specifically for the small to medium sized business market. Sage, working with its community of UK accountants, business partners, developers, banks and retailers, is exclusively focussed on providing UK businesses in all sectors with specific, scalable software and services to help them manage their finances, their people, their customers, their suppliers, their core operations and to plan their future business success.
In the UK alone Sage employs over 1600 people and provides products and services to over 650,000 small and medium sized businesses. These products range from accounts, payroll, forecasting, and business intelligence to customer relationship management, e-business and help for start-ups. Services include Excel Support, HR Advice, Health and Safety Advice and training courses. In addition Sage's award winning* SageCover service provides help for customers when they need it. (*Best Customer Experience Award and Best Campaign Award, European Call Centre Awards, 2005; North East Contact Centre of the Year, North East Contact Centre Awards 2004).