9am Lowdown: Workplace boredom and Local SEO

Lowdown
AccountingWEB
Richard Hattersley
Community correspondent
AccountingWEB
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Good morning and welcome to the 9am Lowdown and what looks like start of summer.

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Accountants complain about work boredom

Almost half accountants surveyed by CV-Library admitted to feeling bored at work.

This dull work life has caused 54.9% of those surveyed to look for another job. The respondents blamed tedious daily tasks (40%), repetitious tasks (24%) and having little to do during the day (16%) as a few of the issues that contributed to their workplace apathy.

Lee Biggins, founder and managing director of CV-Library, comments: “It is very disappointing to see boredom getting the best of accounting workers. With so much of our adult lives spent in work, ensuring that you get passion and enjoyment from your career is of paramount importance.

He added: "Prolonged boredom in a job can lead, very quickly, to burnout, low productivity and inevitably a high turnover of staff for businesses, so it’s extremely important that each and every employee in a company feels engaged in their day-to-day work."

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Why local search is important

Local SEO is becoming more valuable for accountants. PracticeWEB looked at the value of “near me” searches in a blog post written by SEM specialist Harry Ward.

According to Google, Ward explained, the accountants near me searches have doubled and 76% of people who search on mobile go on to visit a nearby business within a day. Ward offers some helpful tips for accountants looking to increase their local search visibility.

To get started, Ward recommends that accountants:

  • Set up a separate Google My Business listing where you have more than one office.
  • Set up a separate contact page for each office location and use this as a targeted local landing page where you can include specific information about each office.

To find out more about why local search is important for your firm, you can read Ward’s interesting blog here.

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Accountex: Going beyond the AI headlines

In this video filmed at Accountex, Receipt Bank's Michael Wood stopped by the AccountingWEB sofa and talked with Robert Lovell about AI and machine learning.

Wood goes beyond the headlines and explains what machine learning really means for accountants and their clients. You can watch more videos from Accountex on our YouTube channel. 

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