Accounting brand value. By Thayne Forbes

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The large accounting brands are of immense value, something which is widely understood but rarely articulated. Indeed the brands of the Big Four are so powerful that other brands are effectively precluded from certain markets, such as the audits of top companies. The overall reason for this (lack of stakeholder confidence in other brands for certain types of work) is a compelling indication of the strength of the Big Four brands.

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