Most accountants with established practices have a mish-mash (sorry, a good spread) of clients built up over a number of years, explains Mark Lee.
Typically the build-up of this range of clients has not been part of any strategic plan. It’s just happened. If the practice owner is happy with their lot, that’s fine.
Many accountants complain about the amount of time they spend working and the range of regulatory, accounting and tax rules they need to keep on top of. They also want more clients (profitable ones preferably) and have tried networking, Google ad-words, SEO, telemarketing, direct mail, social networks, advertising etc and are disappointed by the results.
It all seems like a lot of work for little relative reward.