You’ve probably seen those articles advocating how everyone in business should be blogging. How applicable is this advice to accountants in practice? asks Mark Lee.
The key question
Nikki Pilkington’s otherwise excellent article for AccountingWEB in 2010 (‘Do blogging and accountancy really mix?’) missed the key question: Is blogging a worthwhile activity for accountants in the first place?
My answer is “Yes, it ‘could’ be”. But on a case-by-case basis the answer depends on whether the blogging accountant has any clarity of purpose. Nikki’s focus was on whether accountants ‘could’ get readers to keep coming back for more. You have to start though by determining why you might want to start blogging in the first place.