"There’s a firm of accountants in a town not that far from where I live that have their offices in a quite impressive looking building. And they’ve invested in some attractive signage to tell the world of their existence. The only trouble is that however impressive that building might be, none of the woodwork in it looks to have been painted for at least twenty years. The windows are rotting and the door is simply flaking away.
I often wonder how that firm ever gets clients. What do they think as they go through that door? My reaction would be simple. If the firm can’t look after its premises:
1) will it be around for long enough to look after me?
2) will it look after me?
3) will they care either way?
The fact that th...