SFO: Call us, because you don't want us calling you

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The Serious Fraud Office (SFO) has launched a new ad campaign warning accountants and lawyers to report corporate scams earlier.

The campaign slogan, 'call us, because you don't want us calling you' appeals to those who discover fraud among their clients to come forward and involve the SFO as soon as possible, rather than waiting for a knock at their door or a conversation at the police station.

This will be the first time that the SFO has used paid for advertising to promote its cause. The organisation said it was under increased public pressure to gather more information as a result of the credit crunch.

SFO director Richard Alderman recently called for more City whistleblowers to step forward, but the SFO now believes that intermediaries such as accountants could offer a greater...

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