"Opportunity is missed by most because it is dressed in overalls and looks like work."
- Thomas Edison
Promising opportunities may not be sporting overalls at your firm, but it's likely a number of them have successfully camouflaged themselves from you and your partners! Sure, you're busy these days, but sheer momentum isn't enough to guarantee long-term sustainable growth. For that you need an orderly approach to opportunity planning.
The process (and it is a process) of identifying top opportunities within your client base is based on today's unique market conditions. Back in the day, each partner in the firm had a book of...