Matt Henkes examines how to approach the deployment of your own CRM application.
Every business can benefit from managing its relationship with clients more effectively. But before you dive into the complex world of applications, its important to consider what youre trying to achieve.
Customer relationship management (CRM) can offer your firm all sorts of bells and whistles, from sales and marketing automation to client care and support. But how much of this do you really need and how easily will it integrate with your existing business model?
"A lot of the time businesses sign up to CRM applications without really thinking through where theyre go...