Mark Lee suggests which of the main marketing options available to startup accountancy practices are worth your attention.
One of the most common topics raised by startup practitioners on the Any Answers section of AccountingWEB concerns marketing. Typically questioners either want to know what to try first, or they have a tale of woe and want to know what others have done.
Every accountant who replies seems to identify a different form of marketing as having been successful for them. Others will suggest that word of mouth is all that matters and that no overt marketing or advertising has ever worked for them.
What is often missed is that other factors are crucial. Besides the form of marketing used you must also remember that the headlines, the content, the message, style, responsive mechanism, local demand, competition and even the accountant’s location can also have a dramatic impact on the form of marketing that works best in each case.
What follows is part one of a list of classic ways that accountants can market a startup practice. Here I have focused on those ideas that I suggest should be among the first you might try. I have also included links to related articles that provide further details...
Register with AccountingWEB for free to read the rest of the article, which includes:
- Local adverts
- Search engine optimisation
- Mutual promotions
- Online forums
- Online directories
- Yellow pages/Yell
- Breakfast clubs
- Business cards