‘Accountants’ decline as search trends evolve

Technology Correspondent
Sift Media
Share this content

Are people searching less for accountants online? That was the question recently posed in AccountingWEB’s ‘Accountants and marketing' private discussion group by Deep_Teaspiller, who noticed a “steady decline” in the use of the term ‘accountants’ on Google.

The member noticed a decline in its use over the past eight years, though the figure seems to have balanced itself out since 2009. Running a trend search for the singular ‘accountant’ revealed a similar decline and plateau during the same period. So are people searching less for accountants online? And why?

Please Login or Register to read the full article


Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.