Accountants will continue to lose credibility if they don’t educate the public about the value of their work and rebuild trust in its profession, according to new ACCA research.
Although three-quarters of accountants questioned believed that the general public considered them to be trustworthy, only 55% of the public agreed, in a survey of more than 250 accountants, 1,500 consumers and “key opinion leaders” worldwide.
This is in part due to a lack of understanding of the role that accountants play in driving the success of businesses of all sizes, the report explained.
The study put forward five recommendations for how the accountancy profession can be more trusted by the public:
- Engage in discussion with stakeholders and the public at large about what it means to be...