This article outlines what you can do before you go to a networking event so as to make it more enjoyable and more worthwhile.
In part one I shared some ideas as to what face-to-face networking is really about.
In the next part of this series I’ll focus on what you can do during a networking event to build on your preparatory work and to make it easier to relax and talk to people.
And in the final part I will address the all-important and often overlooked aspect of how to follow up after you attend a networking event. If you ignore this you may well be wasting your time with face-to-face networking in the first place.
The ‘3 Ps’ involve: Preparation, planning and practice. We’ll start with preparation.
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- Why are you networking?
- Who do you want to meet?
- Where are these potential advocates likely to be found?
- What do I want to find out about them?
- What’s your story?
- Your business cards
- What’s your promise
- Planning and practice
- Part 1: Networking when you’re new in practice
- Part 3: How to get more value from your networking
- Part 4: The crucial follow up after networking
Mark Lee is consultant practice editor of AccountingWEB.co.uk and writes the BookMarkLee blog to help accountants build more successful practices more enjoyably. He is also chairman of the Tax Advice Network of independent tax consultants.