In the second part of his events series, marketing expert Paul Shrimpling outlines how to turn your client event into a profit generating exercise.
My last article explained the marketing merits of running events, but how do you ensure your event is successful?
Having run more than 100 events for accountants and many more for business owners, I’ve discovered that there are three steps to events success:
- Get your ‘pre-event process’ to work (i.e. get bums on seats at your event)
- Get your ‘during-event process’ to work (get the attendees to take action at your event)
- Get your ‘post-event process’ to work (create lots of dialogue with attendees afterwards)