Mark Lee suggests how start-up firms can describe what they do without simply saying "I'm an accountant".
Many people have a whole load of preconceptions about accountants. If you meet someone who already knows other accountants there is little to be gained my introducing yourself simply as 'an accountant'. If you do that you will struggle to stand out and to be remembered. See How to be remembered, recommended and referred.
Until they learn otherwise, most people will assume you are just the same as the other accountants they know. You may be the most recent accountant they have met but that will only mean something until they meet another one. What can you say about what you do beyond the fact that you're an accountant?
The challenge of course is...