Some clients are more valuable than others, but how you decide who’s on the best seller list and who’s in the bargain bin? Mark Lee offers some assistance.
Everyone wants to treat all clients the same, but we also know that some clients are more valuable than others. When you have to prioritise, how do you do it?
I’ve long felt that it makes sense to assume that your most valuable clients are on an A-list and your worst clients are on a D-list. (I’ll get to the B and C-list clients in a moment).