Mark Lee cuts through the hype and explains how start-up practices can get best value from LinkedIn.
Regular readers will recall that I have long believed that LinkedIn is a serious online business networking tool. It’s very different to more “social” sites such as Facebook and Twitter. That said, LinkedIn is constantly evolving, and has taken a backward step with one recent change.
Before we get to thatn issue, this article will set the scene for a three-part series on how LinkedIn can help the solo practitioner.
Register for free with AccountingWEB and log in to read the full article, which covers:
- Reasons to register on LinkedIn if you are a start-up
- Getting your profile right
- Establishing the credibility of your new practice
- Make it easy for people to find you
The second and third parts of this series will address the topics of connection requests, endorsements, recommendations, groups, and lead generation on Linkedin. In the meantime by all means connect with me there. And feel free to post comments below if you have questions, ideas or views on any of the above.
Mark Lee is consultant practice editor of AccountingWEB and writes the BookMarkLee blog for accountants who want to overcome the stereotype of the boring accountant – in practice, online and in life. He is also chairman of the Tax Advice Network of independent tax experts