In the second of his online networking series, Mark Lee explains how to use the networking element of Linkedin to connect with peers and potential prospects. Further articles will consider status updates, endorsements and recommendations, groups and lead generation.
Initiating connection requests
It’s all very well having your profile registered on Linkedin so that people can find you. But there’s a great deal more to the site than simply hoping your profile will be spotted or found.
It’s an online networking site so you might as well use it to help you network. As a starting point I suggest you look to connect with people you know and also with people you would like to know. There are two reasons for this: