Mark Lee takes a new look at the professional online networking site and clarifies six things accountants commonly misunderstand about LinkedIn.
You have probably heard about LinkedIn and you may even have a profile registered there. Thousands of UK accountants have done this but many fail to register properly, complain about it or simply state that it has not generated any business for them. All such attitudes are based on misunderstandings as to what LinkedIn is and how accountants in practice can benefit from it.
Much of the misunderstanding about LinkedIn stems from a lack of understanding.
Imagine you’ve never been in a car until the first day you get behind the wheel. You know where the accelerator and brake are but you know nothing about acceleration or the gears or the handbrake. You might complain that the car is too fast and that the engine makes too much noise. Nothing will change in this regard until you spend a little time learning more than the pure basics. When you do you will probably stop complaining and would probably agree that driving a car can be both fun and a good way to get from A to B.
LinkedIn can be useful and beneficial for accountants in practice. It costs nothing to register or to set up your profile. You may see some benefit in time. But you will achieve far more if you decide where you want to get to and plan your route. Just like when you drive a car.
Register your profile on LinkedIn
A simple professional profile on LinkedIn can help you be found by:
- Prospective clients who are looking for someone with your expertise in your area
- Prospective collaborators who would like to merge their practice with someone just like you
- Business and professional people you meet while out networking or who are recommended to you and look you up on the web
- Ex-colleagues who used to work with you and want to get back in touch. Perhaps they want to refer some work to you?
- Ex-clients from when you were with another firm who may no longer be happy with their current accountant
- Recruiters for positions in commerce or practice who are looking for someone just like you
Mark Lee is Consultant Practice Editor of AccountingWeb and Chairman of the Tax Advice Network of independent tax specialists. His personal website and blog are at: http://www.BookMarkLee.co.uk You can also connect with him on LinkedIn.
Do you have a LinkedIn profile? If so, how do you use it and what benefits has it brought you?