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Brand Indentity
For a complete identity, naming the firm after yourself is always a good idea. For example it certainly work seems to work for Harrods, Marks and Spencer, Birdseye, Kellogs, Honeywell and Bacardi
Surely when it comes to successful marketing the very first question that should be asked (missing here) should be:
"Am I offering services that people will want to use at prices they will be prepared to pay"?
Disagree
"If you try to appeal to everybody, you'll appeal to nobody" is simply Incorrect.
If you try to appeal to everybody you will not 100% succeed, but there will be some you appeal to successfully.
It does frustrate me when writers and commentators use soundbites just to sound good rather than looking into the substance of what they are claiming.
Yes Francois, but the comment did not say that. It simply read as it read and I made my comment accordingly. So are you telling me that if I formulated a marketing plan that tried to appeal to everybody, I would get a zero success rate every single time?? Surely not. BTW, personally I would never set out to come up with a marketing plan that tried to appeal to everybody - it is not ideal - but it would have limited success. That is all that I was trying to say.
Yes, but the problem
is, that, from previous experience anyway, it is very hard to gleen exactly what a new potential client is all about. I therefore look for synergy with certain business sectors where I think I can add value, and no longer try to gauge how I am going to get on with the client, as, you can only find out what people are like over time. Some clients, who - on first meet, I did not necessarily warm to, have proven to be my best clients, and a few others, who on first meet, I felt a good connection, have turned out to be awful. No one is going to undersell themselves when the speak to a potential new accountant, most will talk a big talk, and, as I say, it is difficult to really know whether you really have anything in common at all!