One of the most popular articles I have written for AccountingWEB is titled: The top five accountants’ website mistakes, explains Mark Lee.
I recently realised there is another common mistake and it is especially important in the context of start-up practices. Let me start by asking, what do you think should be your primary consideration as regards your website?
Until recently I would have suggested that it should be to know to whom you are speaking, that is: Who is the target audience for your website?
The additional common mistake I want to highlight here is that of failing to position your start-up website appropriately even if you know to whom you are speaking. And then, if it doesn’t do much for you, simply assuming that your investment was a waste of money – despite the fact that the failure may be more attributable to the lack of clarity on your website or your target audience’s inability to access your site.
My starting point back in 2010 was...
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- Does it look good?
- Feedback from friends and family
- The buying process
- Different browsers and platforms