Client satisfaction is at the core of every successful accountancy practice, but trying to find out how well you are faring can be expensive and time-consuming.
Putting your firm forward for the Practice Excellence Awards can get you started on this discovery process and it couldn’t be easier at just £99.
But time is running out – the deadline for entries, already extended once, is now Tuesday 5 June.
John Stokdyk, editor of AccountingWEB, explained how entering will help you to find out more about your clients and practice: “What sets the scheme apart is that it gets you involved in an annual client satisfaction survey for less than £100. This is the kind of stuff that consultants would charge you hundreds or even thousands for.”
The underlying objective is to share best practices and raise client care standards across the profession. The data collected and insights shared with individual benchmark reports for each participating firm were “essential for monitoring ongoing development” and were already helping AccountingWEB members to raise the bar, he added.
Gaining client feedback from a reputable source was certainly a priority for last year’s winner in the medium practice category, Bennett Brooks.
Managing director Yvonne Wood said the firm wanted to learn more about what clients really thought of them.
“The great feedback enabled us to tweak some of our procedures here and there and improve our client experience. Winning got us press exposure which was great to be able to talk to our clients and prospects about," Wood said.
The AccountingWEB team originally thought of the Practice Excellence Awards as just an awards event, but it has developed into a comprehensive client satisfaction research programme, based on data collected from those taking part in the scheme.
By entering the awards you’ll not only get the chance to connect on a higher level with your own clients, you’ll also receive the benchmark report to compare your performance against that of your peers.
In addition you’ll have the opportunity to attend the Practice Excellence Forum on the same day as the ceremony where you’ll get the chance to gain even more insights from leading lights in the profession.
Keynote speaker Ric Payne, one of the pioneers in revolutionising accountancy around the world, will share his vision of the future with attendees.
For a taster of where Payne thinks the profession is heading, which involves “tapping into the creative talent and passion of their team members by implementing innovative management models”, read his Tomorrow’s practices article.
- Practice excellence: Tomorrow’s practices
- Practice Excellence Awards: An opportunity to improve
- What ‘excellence’ means to accountants
The Practice Excellence Awards, in partnership with PracticeWEB, takes place at The London Film Museum on the 20 September. Enter the awards now and receive a benchmark report to see how your firm is performing against your peers.