As many practice management gurus have said in the past, identifying and segmenting your clients into different categories can lead to better results. But could this approach overcomplicate client relationships and block potential sources of growth? Robert Lovell investigates.
For any growing practice, the most important thing to know is who your clients are - and who are the ideal ones with whom you would most like to do business.
Once you have identified what they want, you can provide a better service and enhance client relationships.
Customer segmentation is accepted as the best approach to achieve this.
By focusing on your ideal client you can...
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- The mechanics
- The pros and cons
- Future steps
- Segmentation top tips