Britain's toughest business guru, Geoff Burch, demonstrates six ways you can kill the customer relationship stone dead.
Described by Later Magazine as "Britain's toughest business guru", and by The Financial Times as "very funny and quite abrasive enough to get the fur flying in discussions", Geoff Burch is one of the UK's most prolific business advisors.
Author of international best sellers including Writing on the Wall and Resistance is Useless, Burch is also a regular speaker and television figure. In the video below, he explains the six most common customer strategy mistakes that businesses can make. Those easily offended may want to click away now.