Around 53% of accountants who spend more than 10 hours a week on social media have seen a return on investment, according to a survey into online engagement in the profession.
The upcoming PracticeWEB benchmarking report reveals that the percentage dramatically drops off for those spending less than 10 hours a week – down to just 23% seeing a ROI. But interestingly, accountants who dedicated a very small amount of time, around an hour or two a week, also saw a return.
This sweet spot trend was shown across a good mix of both small and large firms, with single and multiple partners, varying specialities and turnover.
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