Mark Lee has long recognised that many accountants are just not interested in social media. He asks if their cynicism is justified.
If you have held off joining the social media maelstrom or have determined it’s a damp squib, this article will come as a relief. But I do not intend to simply reinforce your preconceptions. I will challenge them too.
Here are 10 reasons often given by accountants who don’t want to explore social media properly:
- It takes too much time
- You get too much spam
- I prefer real life
- Twitter is twaddle
- I tried it and it doesn’t work
- I don’t want to grow my practice
- It’s not professional
- My clients don’t use it
- It’s over-hyped
- People like me don’t use it
As regular readers will appreciate I am NOT encouraging accountants to shun social media. Far from it.
My objective here is to distinguish the justifiable reasons why some accountants might wisely choose not to bother, from the more fallacious arguments I sometimes hear. I am a big fan of and big user of social media but I’m not an accountant in practice. What matters is what works for other accountants like you.
Thus, the fact that I get value from social media is as irrelevant as the fact that big brands use it, that ‘celebs’ use it or that recruiters and marketing specialists use it. But what about the increasing number of accountants who are active on social media? Let me stress, I am talking here about those who have remained active online after a few months. Many start and then give up – as ‘it didn’t work’.
Each accountant needs to determine for themselves how they can get best value from each of the most popular social media platforms. Much depends on your objectives, goals and plans.
Let’s consider the 10 arguments in turn...